Analysis of the Buzz Generated Around the Launch of iPhone Essay

Analysis of the Buzz Generated Around the Launch of iPhone - Essay Example The essay "Analysis of the Buzz Generated Around the Launch of iPhone" analyzes the reasons for a huge amount of buzz being generated around the launch of iPhone and discusses the advantages and disadvantages of the strategies adopted by Apple in launching iPhone since namely the marketing strategies brought such a success.The marketing strategies adopted by Apple in order to market its iPhone gained the praise of business experts all across the world. The basic strategy of the company was to create an initial market boom through extensive campaigning on the uniqueness of the product. Further Apple ensured to utilize the ripples created in the market by these campaigns in favor of the product. The company could successfully initiate an impatience in the customers to wait for the release of the product. The launch of iPhone was much discussed in the media especially by the business critiques and eventually the launch was made to matter much for the common man as well.Apple could succe ssfully use its previous product iPod which was launched in 2001 as background to the campaign for its new mobile technology titled ‘the iPhone’.The iPod was proved to be a splendid success in terms of business. The product was unique in its utility and portability. This uniqueness was very well utilized by the company while launching iPhone. The similarity in the name was deliberately created by Apple, in order to help its customers relate the quality and market repute of its new product to that of iPod.