Monday, September 30, 2019
Robert Altman’s Subliminal Reality
Robert Altmanââ¬â¢s Subliminal Reality is written by Robert T. Self, an English professor at Northern Illinois. Self gives the most extensive evaluation of Altmanââ¬â¢s work and its value to the industry and the American culture. In Subliminal Reality, Self talks about Altmanââ¬â¢s unconventional approach to cinema and its effect on the subconscious mind of the viewer as the title suggests. This paper will review the book in three main aspects: 1. How Altmanââ¬â¢s work challenges conventional Hollywood genres 2. How Altman portrays his main characters as feeble and confined by their gender roles 3. How the entertainment industry chooses to alienate itself culturally. Self took into consideration twenty one feature films by Altman from 1968 to 2000. His main focus is on the characters, the story form, and the social subject. He writes in the introduction: ââ¬Å"In this volume I examine Altman's films in terms of three particular aspects of art-cinema narration: its interrogation of classical Hollywood storytelling and popular genres, its representation of debilitated and ineffectual social individuality, and its reflexive analysis of the entertainment industry as complicit in cultural alienationâ⬠(Self viii para 1) Self does not seek to describe Altman as a cinematic auteur but how his work helped in the emergence of cinematic-art in America. He explains how Altman introduced modernist story telling and took on socially fragmented subjects. The does not give a chronological account of the films but divides them into three parts. The first part of the book is named Narrative Formations. This part includes the analysis of Kensa City, MASH, 3 Women, and Romance and Adventure (Self, Robert Altman). Here Self tries to answer why the populaar audience remain indifferent to his work. According to him, the American audience is used to seeing satifying and cliched endings and so they dismiss Altmans work as dissatisfying and insignificant (Self, Robert Altman). Then he talks about his role in introducing new American cinema in the sixties and seventies. He argues that Altmanââ¬â¢s films posses all the features of new cinema like in MASH, Altmans uses the fragmented sound intead of the then popular classical style. Other features include the the contradictory opinions in the same story, the incoherent mentality of the characters and their self destruction, large casts, multiple stories etc. His movies provide a realistic experience rather than a fantasy, like the most Hollywood films. Unlike the conventional Hollywood cast, Altman main characters are often phisically unattractive like Shelley Duvall, exhausted like McCabe (Self, Robert Altman), and lack sensual appeal . These characterictics of his movies make it easier for the general public to relate to. Self argues that Altman often manipulates genres, romanc in particular. For this he gives examples of A perfect couple to redicule the cliche that ââ¬Ëopposite attractsââ¬â¢ and A Wedding to expose the lie about the cliche ââ¬Ëhappily ever afterââ¬â¢ (Self, Robert Altman). The second part of he book is names ââ¬Å"Identities in Patriarchyâ⬠. This part deals with the films that concerned with men and women seperately. Altman often portrays the weakness in men and insults their authority. Self gives the examples of Secret honor and The gingerbread (Self, Robert Altman). Both these movies show the faults in popular male figures. When dealing with women, self takes into consideration That cold day, Images, 3 women, Come back to the five and dime, Jimmy Dean, Jimmy Dean, Kansas city and Cookie's fortune (Self, Robert Altman). According to Self, Altman reveals the concerns and shortcomings of women. He writes: Inasmuch as these open narratives actualize the female voice within a male discourse, it is possible to read them as further examples of the effort of Hollywood cinema to effect an authority over women. It is also possible to read these Altman films as inversions of the hostility toward womanâ⬠(Self [web]). Self explains in detail how the c haracters in Altmanââ¬â¢s films are socially restricted and expected to act according to their gender roles. In the last part, Putting on the Show, Self talks about how Altmanââ¬â¢s films reflect cinematic culture. In this part he gives exaples of Nashville, The Player and Buffalo Bil (Self, Robert Altman). He discusses the subliminal reality that not only includes the film makers and the popular audience, and claims that the makers alter patriotism for profit. He sees Altman as a liberal man. Altman provides an intellectual which limits his audience becaus social criticism is something which not popular among the audience. Self talks about subliminal reality in Pret a porter in a different chapter. He appriciates the film and complains that it was not taken seriously and neglected. Self praises the framing and filming. He defines them as ââ¬Å"the most vibrant and energetic and assertive images in all of Altman's workâ⬠(Self). He ends the book with the chapter World elsewhere . He analyzes the film short cuts and Altmanââ¬â¢s composition of many other short stories by Raymond Carver. He talks about how Altman communicates more with the effects he adds to the story than by explanation (Self, Robert Altman). Robert Altmanââ¬â¢s subliminal reality gives many details about the work done by a great American film director, Robert Altman, and contains valuable information on classical and American art cinema. It comprehensively covers the history of cinema, its developement, and Altmanââ¬â¢s contributions to it.
Sunday, September 29, 2019
Jet Blue Melt Down Essay
The technology department at Jet Blue airlines let down the company during the melt down. There were many areas where if the technology department had been on top of its game this melt down would not have been nearly as bad as it was. These range from simple communications problems to issues with lost bags. The first area where technology let down those at Jet Blue was that of not being able to rebook flights on the internet. This was a major problem as because the website did not allow for passengers whose flights had been cancelled to reschedule they had to call agents. The problem here is many of these agents work from home and the system was only capable of handling 650 calls at a time. If the website had been able to allow customers to rebook it would have taken a lot of the load off of these agents. The second issue we have here is the system only allowed for 650 agents to be on the phones at a time. When you consider they have the normal everyday business along with many flights being cancelled causing angry passengers to call in to rebook this problem became magnified. Customer grew angry with the amount of time that they had to remain on hold to rebook flights. The next issue that lingered was that of being able to identify who owned the lost luggage. This system was a simple one as it only took the technology department 24 hours to design a system to locate these passengers and reunite them with their luggage. However, when you are already upset and angry 24 hours is quite a long time. This was an issue that never should have been as it should have been in place prior to this event. Finally we come to the issue of being able to communicate with off duty crews and know their location when rebooking flights. This issue was one that could have been fixed in a simple manner with a system similar to thatà which Nextel offers to customerââ¬â¢s walkie talkie options with a gps locator on the phone. To conclude my findings if the technology department had been doing its job prior to these events the problem would not have been nearly as magnified. Through some simple fixes and forward thinking there could have been several areas that would have helped to make managing this event easier from enhanced phone systems to a website with more capabilities for customers to simple gps enable cell phones this problem would not have cost the company upwards of 30 million dollars.
Saturday, September 28, 2019
Frostbite Chapter 7
Seven I ANGRILY PUSHED THROUGH THE double doors that led into the Moroi dorm. Snow swirled in behind me, and a few people lingering on the main floor glanced up upon my entrance. Not surprisingly, several of them did double takes. Swallowing, I forced myself not to react. It would be okay. No need to freak out. Novices got injured all the time. It was actually rarer not to get injured. Admittedly, this was a more noticeable injury than most, but I could live with it until it healed, right? And it wasn't like anyone would know how I'd received it. ââ¬Å"Hey Rose, is it true your own mother punched you?â⬠I froze. I'd know that taunting soprano voice anywhere. Turning slowly, I looked into the deep blue eyes of Mia Rinaldi. Curly blond hair framed a face that might have been cute if not for the malicious smirk on it. A year younger than us, Mia'd taken on Lissa (and me by default) in a war to see who could tear apart the other's life most quicklya war, I should add, that she started. It had involved her stealing Lissa's ex-boyfrienddespite the fact Lissa had decided in the end she didn't want himand the spreading of all sorts of rumors. Admittedly, Mia's hatred hadn't been entirely unjustified. Lissa's older brother, Andrewho had been killed in the same car accident that technically ââ¬Å"killedâ⬠mehad used Mia pretty badly when she was a freshman. If she weren't such a bitch now, I would have felt sorry for her. It had been wrong of him, and while I could understand her anger, I don't know that it was fair of her to take that out on Lissa in the way she did. Lissa and I had technically won the war in the end, but Mia had inexplicably bounced back. She didn't run with the same elite that she once had, but she had rebuilt a small contingent of friends. Malicious or not, strong leaders always attract followers. I'd found that about 90 percent of the time, the most effective response was to ignore her. But we had just crossed over to the other 10 percent, because it's impossible to ignore someone announcing to the world that your mother just punched youeven if it was true. I stopped walking and turned around. Mia stood near a vending machine, knowing she'd drawn me out. I didn't bother asking how she'd found out about my mother giving me the black eye. Things rarely stayed secret around here. When she caught full sight of my face, her eyes widened in unabashed delight. ââ¬Å"Wow. Talk about a face only a mother could love.â⬠Ha. Cute. From anyone else, I would have applauded the joke. ââ¬Å"Well, you're the expert on face injury,â⬠I said. ââ¬Å"How's your nose?â⬠Mia's icy smile twitched a little, but she didn't back down. I'd broken her nose about a month agoat a school dance of all placesand while the nose had since healed, it now sat just the tiniest bit askew. Plastic surgery could probably fix it up, but from my understanding of her family's finances, that wasn't possible just now. ââ¬Å"It's better,â⬠she replied primly. ââ¬Å"Fortunately, it was only broken by a psychopathic whore and not anyone actually related to me.â⬠I gave her my best psychopathic smile. ââ¬Å"Too bad. Family members hit you by accident. Psychopathic whores tend to come back for more.â⬠Threatening physical violence against her was usually a pretty sound tactic, but we had too many people around right now for that to be a legitimate concern for her. And Mia knew it. Not that I was above attacking someone in this kind of settinghell, I'd done it lots of timesbut I was trying to work on my impulse control lately. ââ¬Å"Doesn't look like much of an accident to me,â⬠she said. ââ¬Å"Don't you guys have rules about face punches? I mean, that looks really far out of bounds.â⬠I opened my mouth to tell her off, but nothing came out. She had a point. My injury was far out of bounds; in that sort of combat, you aren't supposed to hit above the neck. This was way above that forbidden line. Mia saw my hesitation, and it was like Christmas morning had come a week early for her. Until that moment, I don't think there'd ever been a time in our antagonistic relationship in which she'd rendered me speechless. ââ¬Å"Ladies,â⬠came a stern, female voice. The Moroi attending the front desk leaned over it and fixed us with a sharp look. ââ¬Å"This is a lobby, not a lounge. Either go upstairs or go outside.â⬠For a moment, breaking Mia's nose again sounded like the best idea in the worldto hell with detention or suspension. After a deep breath, I decided retreat was my most dignified action now. I stalked off toward the stairs leading up to the girls' dorm. Over my shoulder, I heard Mia call, ââ¬Å"Don't worry, Rose. It'll go away. Besides, it's not your face guys are interested in.â⬠Thirty seconds later, I beat on Lissa's door so hard, it was a wonder my fist didn't go through the wood. She opened it slowly and peered around. ââ¬Å"Is it just you out here? I thought there was an army at theoh my God.â⬠Her eyebrows shot up when she noticed the left side of my face. ââ¬Å"What happened?â⬠ââ¬Å"You haven't heard already? You're probably the only one in the school who hasn't,â⬠I grumbled. ââ¬Å"Just let me in.â⬠Sprawling on her bed, I told her about the day's events. She was properly appalled. ââ¬Å"I heard you'd been hurt, but I figured it was one of your normal things,â⬠she said. I stared up at the spackled ceiling, feeling miserable. ââ¬Å"The worst part is, Mia was right. It wasn't an accident.â⬠ââ¬Å"What, you're saying your mom did it on purpose?â⬠When I didn't answer, Lissa's voice turned incredulous. ââ¬Å"Come on, she wouldn't do that. No way.â⬠ââ¬Å"Why? Because she's perfect Janine Hathaway, master of controlling her temper? The thing is, she's also perfect Janine Hathaway, master of fighting and controlling her actions. One way or another, she slipped up.â⬠ââ¬Å"Yeah, well,â⬠said Lissa, ââ¬Å"I think her stumbling and missing her punch is more likely than her doing it on purpose. She'd have to really lose her temper.â⬠ââ¬Å"Well, she was talking to me. That's enough to make anyone lose their temper. And I accused her of sleeping with my dad because he was the soundest evolutionary choice.â⬠ââ¬Å"Rose,â⬠groaned Lissa. ââ¬Å"You kind of left out that part in your recap. Why'd you say that to her?â⬠ââ¬Å"Because it's probably true.â⬠ââ¬Å"But you had to know it'd upset her. Why do you keep provoking her? Why can't you just make peace with her?â⬠I sat upright. ââ¬Å"Make peace with her? She gave me a black eye. Probably on purpose! How do I make peace with someone like that?â⬠Lissa just shook her head and walked over to the mirror to check her makeup. The feelings coming through our bond were ones of frustration and exasperation. Lingering in the back was a bit of anticipation, too. I had the patience to examine her carefully, now that I'd finished my venting. She had on a silky lavender shirt and a knee-length black skirt. Her long hair had the kind of smooth perfection only achieved by spending an hour of your life on it with a hair dryer and flat iron. ââ¬Å"You look nice. What's up?â⬠Her feelings shifted slightly, her irritation with me dimming a little. ââ¬Å"I'm meeting Christian soon.â⬠For a few minutes there, it had felt like the old days with Lissa and me. Just us, hanging out and talking. Her mention of Christian, as well as the realization that she'd have to leave me soon for him, stirred up dark feelings in my chestâ⬠¦feelings I had to reluctantly admit were jealousy. Naturally, I didn't let on to that. ââ¬Å"Wow. What'd he do to deserve that? Rescue orphans from a burning building? If so, you might want to make sure he didn't set the building on fire in the first place.â⬠Christian's element was fire. It was fitting since it was the most destructive one. Laughing, she turned from the mirror and noticed me gently touching my swollen face with my fingers. Her smile turned kind. ââ¬Å"It doesn't look that bad.â⬠ââ¬Å"Whatever. I can tell when you're lying, you know. And Dr. Olendzki says it'll be even worse tomorrow.â⬠I lay back down on the bed. ââ¬Å"There probably isn't enough concealer in the world to cover this, is there? Tasha and I'll have to invest in some Phantom of the Opera-style masks.â⬠She sighed and sat on the bed near me. ââ¬Å"Too bad I can't just heal it.â⬠I smiled. ââ¬Å"That would be nice.â⬠The compulsion and charisma brought on by spirit were great, but really, healing was her coolest ability. The range of things she could achieve was staggering. Lissa was also thinking about what spirit could do. ââ¬Å"I wish there were some other way to control the spirit â⬠¦ in a way that still let me use the magicâ⬠¦.â⬠ââ¬Å"Yeah,â⬠I said. I understood her burning desire to do great things and help people. It radiated off of her. Hell, I would also have liked to have this eye cleared up in an instant rather than days. ââ¬Å"I wish there were too.â⬠She sighed again. ââ¬Å"And there's more to me than just wishing I could heal and do other stuff with spirit. I also, well, just miss the magic. It's still there; it's just blocked off by the pills. It's burning inside of me. It wants me, and I want it. But there's a wall between us. You just can't imagine it.â⬠ââ¬Å"I can, actually.â⬠It was true. Along with having a general sense for her feelings, I could sometimes also ââ¬Å"slip into her.â⬠It was hard to explain and ever harder to endure. When that happened, I could literally see through her eyes and feel what she experienced. During those times, I was her. Many times, I'd been in her head while she longed for the magic, and I'd felt the burning need she spoke of. She often woke up at night, yearning for the power she could no longer reach. ââ¬Å"Oh yeah,â⬠she said ruefully. ââ¬Å"I forget about that sometimes.â⬠A sense of bitterness filled her. It wasn't directed at me so much as it was the no-win nature of her situation. Anger sparked inside of her. She didn't like feeling helpless any more than I did. The anger and frustration intensified into something darker and uglier, something I didn't like. ââ¬Å"Hey,â⬠I said, touching her arm. ââ¬Å"You okay?â⬠She closed her eyes briefly, then opened them. ââ¬Å"I just hate it.â⬠The intensity of her feelings reminded me of our conversation, the one we'd had just before I went to the Badica house. ââ¬Å"You still feel like the pills might be weakening?â⬠ââ¬Å"I don't know. A little.â⬠ââ¬Å"Is it getting worse?â⬠She shook her head. ââ¬Å"No. I still can't use the magic. I feel closer to itâ⬠¦ but it's still blocked off.â⬠ââ¬Å"But you stillâ⬠¦ your moods â⬠¦Ã¢â¬ ââ¬Å"Yeah â⬠¦ they're acting up. But don't worry,â⬠she said, seeing my face. ââ¬Å"I'm not seeing things or trying to hurt myself.â⬠ââ¬Å"Good.â⬠I was glad to hear it but still worried. Even if she still couldn't touch the magic, I didn't like the idea of her mental state slipping again. Desperately, I hoped the situation would just stabilize on its own. ââ¬Å"I'm here,â⬠I told her softly, holding her gaze. ââ¬Å"If anything happens that's weirdâ⬠¦you tell me, okay?â⬠Like that, the dark feelings disappeared within her. As they did, I felt a weird ripple in the bond. I can't explain what it was, but I shuddered from the force. Lissa didn't notice. Her mood perked up again, and she smiled at me. ââ¬Å"Thanks,â⬠she said. ââ¬Å"I will.â⬠I smiled, happy to see her back to normal. We lapsed into silence, and for the briefest of moments, I wanted to pour my heart out to her. I'd had so much on my mind lately: my mother, Dimitri, and the Badica house. I'd been keeping those feelings locked up, and they were tearing me apart. Now, feeling so comfortable with Lissa for the first time in a long time, I finally felt that I could let her into my feelings for a change. Before I could open my mouth, I felt her thoughts suddenly shift. They became eager and nervous. She had something she wanted to tell me, something she'd been thinking about intently. So much for pouring my heart out. If she wanted to talk, I wouldn't burden her with my problems, so I pushed them aside and waited for her to speak. ââ¬Å"I found something in my research with Ms. Carmack. Something strangeâ⬠¦Ã¢â¬ ââ¬Å"Oh?â⬠I asked, instantly curious. Moroi usually developed their specialized element during adolescence. After that, they were put into magic classes specific to that element. But as the only spirit user on record at the moment, Lissa didn't really have a class she could join. Most people believed she just hadn't specialized, but she and Ms. Carmackthe magic teacher at St. Vladimir'shad been meeting independently to learn what they could about spirit. They researched both current and old records, checking for clues that might lead to other spirit users, now that they knew some of the telltale signs: an inability to specialize, mental instability, etc. ââ¬Å"I didn't find any confirmed spirit users, but I did findâ⬠¦reports of, um, unexplained phenomena.â⬠I blinked in surprise. ââ¬Å"What kind of stuff?â⬠I asked, pondering what would count as ââ¬Å"unexplained phenomenaâ⬠for vampires. When she and I had lived with humans, we would have been considered unexplained phenomena. ââ¬Å"They're scattered reportsâ⬠¦but, like, I read this one about a guy who could make others see things that weren't there. He could get them to believe they were seeing monsters or other people or whatever.â⬠ââ¬Å"That could be compulsion.â⬠ââ¬Å"Really powerful compulsion. I couldn't do that, and I'm strongeror used to bein it than anyone we know. And that power comes from using spiritâ⬠¦.â⬠ââ¬Å"So,â⬠I finished, ââ¬Å"you think this illusion guy must have been a spirit user too.â⬠She nodded. ââ¬Å"Why not contact him and find out?â⬠ââ¬Å"Because there's no information listed! It's secret. And there are others just as strange. Like someone who could physically drain others. People standing nearby would get weak and lose all their strength. They'd pass out. And there was someone else who could stop things in midair when they were thrown at him.â⬠Excitement lit up her features. ââ¬Å"He could have been an air user,â⬠I pointed out. ââ¬Å"Maybe,â⬠she said. I could feel the curiosity and excitement swirling through her. She desperately wanted to believe there were others out there like her. I smiled. ââ¬Å"Who knew? Moroi have Roswell- and Area 51-type stuff. It's a wonder I'm not being studied somewhere to see if they can figure out the bond.â⬠Lissa's speculative mood turned teasing. ââ¬Å"I wish I could see into your mind sometimes. I'd like to know how you feel about Mason.â⬠ââ¬Å"He's my friend,â⬠I said stoutly, surprised at the abrupt change in subject. ââ¬Å"That's it.â⬠She tsked. ââ¬Å"You used to flirtand do other stuffwith any guy you could get your hands on.â⬠ââ¬Å"Hey!â⬠I said, offended. ââ¬Å"I wasn't that bad.â⬠ââ¬Å"Okayâ⬠¦maybe not. But you don't seem interested in guys anymore.â⬠I was interested in guyswell, one guy. ââ¬Å"Mason's really nice,â⬠she continued. ââ¬Å"And crazy about you.â⬠ââ¬Å"He is,â⬠I agreed. I thought about Mason, about that brief moment when I'd thought he was sexy outside Stan's class. Plus, Mason was really funny, and we got along beautifully. He wasn't a bad prospect as far as boyfriends went. ââ¬Å"You guys are a lot alike. You're both doing things you shouldn't.â⬠I laughed. That was also true. I recalled Mason's eagerness to take on every Strigoi in the world. I might not be ready for thatdespite my outburst in the carbut I shared some of his recklessness. It might be time to give him a shot, I thought. Bantering with him was fun, and it had been a long time since I'd kissed anyone. Dimitri made my heart ache â⬠¦ but, well, it wasn't like anything else was going on there. Lissa watched me appraisingly, like she knew what I was thinkingwell, aside from the Dimitri stuff. ââ¬Å"I heard Meredith say you were an idiot for not going out with him. She said it's because you think you're too good for him.â⬠ââ¬Å"What! That's not true.â⬠ââ¬Å"Hey, I didn't say it. Anyway, she said she's thinking of going after him.â⬠ââ¬Å"Mason and Meredith?â⬠I scoffed. ââ¬Å"That's a disaster in the making. They have nothing in common.â⬠It was petty, but I'd gotten used to Mason always doting on me. Suddenly, the thought of someone else getting him irked me. ââ¬Å"You're possessive,â⬠Lissa said, again guessing my thoughts. No wonder she got so annoyed at me reading her mind. ââ¬Å"Only a little.â⬠She laughed. ââ¬Å"Rose, even if it's not Mason, you really should start dating again. There are lots of guys who would kill to go out with youguys who are actually nice.â⬠I hadn't always made the best choices when it came to men. Once again, the urge to spill all my worries to her seized me. I'd been hesitant to tell her about Dimitri for so long, even though the secret burned inside of me. Sitting with her here reminded me that she was my best friend. I could tell her anything, and she wouldn't judge me. But, just like earlier, I lost the chance to tell her what was on my mind. She glanced over at her alarm clock and suddenly sprang up from the bed. ââ¬Å"I'm late! I've got to meet Christian!â⬠Joy filled her, underscored with a bit of nervous anticipation. Love. What could you do? I swallowed back the jealousy that started to raise its ugly head. Once again, Christian had taken her away from me. I wasn't going to be able to unburden myself tonight. Lissa and I left the dorm, and she practically sprinted away, promising we'd talk tomorrow. I wandered back to my own dorm. When I got to my room, I passed by my mirror and groaned when I saw my face. Dark purple surrounded my eye. In talking to Lissa, I'd almost forgotten about the whole incident with my mother. Stopping to get a closer look, I stared at my face. Maybe it was egotistical, but I knew I looked good. I wore a C-cup and had a body much coveted in a school where most of the girls were supermodel slim. And as I'd noted earlier, my face was pretty too. On a typical day, I was a nine around hereten on a very good one. But today? Yeah. I was practically in negative numbers. I was going to look fabulous for the ski trip. ââ¬Å"My mom beat me up,â⬠I informed my reflection. It looked back sympathetically. With a sigh, I decided I might as well get ready for bed. There was nothing else I wanted to do tonight, and maybe extra sleep would speed the healing. I went down the hall to the bathroom to wash my face and brush my hair. When I got back to my room, I slipped on my favorite pajamas, and the feel of soft flannel cheered me up a little. I was packing my backpack for the next day when a burst of emotion abruptly shot through my bond with Lissa. It caught me unaware and gave me no chance to fight it. It was like being knocked over by a hurricane-force wind, and suddenly, I was no longer looking at my backpack. I was ââ¬Å"insideâ⬠Lissa, experiencing her world firsthand. And that's when things got awkward. Because Lissa was with Christian. And things were getting â⬠¦ hot.
Friday, September 27, 2019
Marketing is an oft conceived word used in our daily life Essay
Marketing is an oft conceived word used in our daily life - Essay Example The term was derived from the original meaning which taken literally meant simply going to the market to shop or to sell goods and services there. Marketing has grown by leaps and bounds today. It is a creative industry that has expanded down to various genres such as advertising, distribution and selling. Customer base is figured out, their needs and aspirations realized and the relevant product developed accordingly. "Robotic toys are the latest trend in a huge toy market worth $31.8 billion in the United States alone in 2005, according to the research firm NPD Group. The toy generations breed and spread rapidly--and go "extinct" fast, too". (Jeffries, 2006) But the innocence hidden in playing with mud has made it all time favorite game of children. While keeping in view the level of fame in the children the company is planning to introduce a new product. The product is the toy machine named as Mud Master that can make mud balls just like when one has to compact it with his hands. The toy will need sand, dirt, mud, and water in it to make mud balls much faster and more compact. The mud toy is a relatively new product that the company is going to launch. At the preliminary level, the product is stipulated to reach customers through vendors, whole sellers, the company's factory outlets and its main branches. Based on the response triggered by the product, future variations in the delivery of the product will be reasoned out. PRICING: As mentioned by Kotler (2000), the company will follow a six steps procedure for setting its pricing policy: 1. Selecting the pricing objective 2. determining demand 3. estimating costs 4. analyzing competitor's costs, prices and offers; 5. selecting a pricing method and 6. selecting the final price. The company will follow the method of target return pricing long-run profit making strategy by keeping the prices low. Price is an important factor in the determination of the marketing mix as it will have effects on the supply and demand of the company. Price is an important factor for the customer while making a decision to buy the mud maker. Price will often be the difference that will push a customer to buy our product over another, as long as most things are fairly similar. For this reason pricing policies need to be designed with consumers and external influences in mind, in order to effectively achieve a stable balance between sales and covering the production costs. Price strategies are important to the company because the price determines the amount of sales and profit per unit sold. Businesses have to set a price that is attractive to their customers and provides the business with a good level of profit (Geoffrey; 191-192) The company should give more incentives to middle men or retailers in way a that they offer them free samples, by this these retailers and middle man push their product in the market, so that coca cola can be seen more in the market. And have a good sale in the market because according to the expert which product seen more in the market that sells more, basically a strategy to provide incentives to retailers and distributors. "Seen
Thursday, September 26, 2019
Product Development Sequence Research Paper Example | Topics and Well Written Essays - 1000 words
Product Development Sequence - Research Paper Example This accelerated new product development forces the companies to incorporate new innovated technologies into the products to achieve innovation success and improve profitability (Filippini et al, 2004). The e-business research field has enabled the businesses to emerge more and more e-business theories, applications and technologies to outline and stimulate information into research and business communities. It allows the businesses to form competitive and effective growth in product development. During the studies, the researchers found many ways in which the e-business applications can be applied. The time efficiency was influenced by a number of factors in the organizations including standardization, supplier partnership, concurrent engineering and cross-functional teams. However the synergistic approach suggested that the key factor to the concurrent engineering was teamwork, and on the other hand it was emphasized that the cross-functional teams would have greater influence on t he product development time performance if they are communicated well. Thus this is where the technological emerges. Many of the research methods including theoretical, experimental, case and survey research methods are used in order to advance the business methods used in new product development. They enhance the e-business techniques as an emerging technology into the growth of the business, and help in bringing the product to an established level. As many companies saw the increased potential benefits of the e-business., they have now begun to capitalize in it. E-business reinforces the use of information and communications in every business activity. It also enables the business to focus on the use of information and communication to interact with the external activities of the business and form relationships with external groups and individuals for their new product development sequence. Project managers usually ensure better product performances if the communication technologies are efficiently used. Thus, e-business technologies that enhance the networking amongst drivers and external links can bring a boost in the growth of the new product development. Many of these technologies have recently emerged in many businesses and formed a successful interaction link between all those who are joined in the product development. These technologies are introduced in order to improve the teamwork which would eventually reduce the time performance for each product and will enable the concurrent engineering to be carried out (Brown, 2004). The new innovated technologies that enabled stronger communication were the use of better communications devices which were new, modern and much easier to use than other communication methods. Many studies have shown the use of modern communication devices that are developed for the purpose of improving communication amongst drivers a
Dual Levers of Success Assignment Example | Topics and Well Written Essays - 750 words
Dual Levers of Success - Assignment Example The transistors business led to the faster performance and more utility for computers. The business partners created chips, which stored an ever-increasing amount of information, boosted computer memories, and functionality in a cost-effective manner. à In chapter two, Michaelââ¬â¢s research ideas and programs went down well for the first six months. Thereafter, things changed and new competitors entered the markets and destroyed the business completely. The companyââ¬â¢s products that hit the market upon their launch went down drastically (Krames, 2003). Experts predict that if the trend continues at the same pace, in the next six months, the company will be enjoying less than a quarter of the market it has enjoyed in the last one year. In addition, the company has a serious inventory problem due to the demand fall (Krames, 2003). If things do not change, the company will write off more than a million dollars in excess inventory. à In chapter fiveââ¬â¢s article, the company depends entirely on a drug that enjoys 60 percent market share every year. The drug is responsible for 80% profits of the company. All of a sudden, the shares of the drug fall drastically and the companyââ¬â¢s stock price plummets to about 50 percent of its previous highs (Krames, 2003). The stock slide changes the CEOââ¬â¢s Company from a hero to a goat. à The two professionals in both articles are discussing the competitive market. In chapter twoââ¬â¢s article, Michaelââ¬â¢s company is threatened by the competitive market after half a year of modernizing his company by a state of the art computer system, which includes a website for the company (Krames, 2003).
Wednesday, September 25, 2019
Memory Activity Essay Example | Topics and Well Written Essays - 750 words
Memory Activity - Essay Example Alphabet technique could also be of help, in this strategy, you need to identify a word which begins with the same sound as each letter in the alphabet and then associate the word's image with the item to be remembered. Encoding information in an elaborate, meaningful way helps in retention. When possible convert verbal information into mental images, when learning about events and facts, try to focus on their meaning rather than their superficial characteristics. Another example is when you are memorizing for numbers, it is easy to memorize letters or words than numbers, put some codes in your number to have some meaning, for example, 5=L (because there are five fingers on our left hand). It takes time to fully memorize everything that is needed to memorize. For example you are about to memorize 20 words, divide it by 5, memorize each 5 items one at a time until you can remember all of them without looking, then memorize the next group and so on. Take your time in memorizing because, patience is a virtue especially if you are going to memorize lone lines. Take time out Our brains need also to rest to function very well. Study at night and get plenty
Tuesday, September 24, 2019
Media Literacy Essay Example | Topics and Well Written Essays - 750 words
Media Literacy - Essay Example Greeceââ¬â¢s economy suffered huge debts, subsequently making its budget inadequate to finance its operations. To solve the problem, Greeceââ¬â¢s government applied a number of interventions, including a consideration to tax all the deposits in the countryââ¬â¢s financial institutions. However, the most effective intervention of all the proposals made was the countryââ¬â¢s financial bill out by different European countries and financial institutions. As the article reports, with the end of the financial crisis, Greece has the potential of going back to original status, or even better. Addressed audience in this artic le are the countryââ¬â¢s policy makers, the government, especially in drafting the expenditure budgets, the investors (both operating or eyeing the country), multinational companies in the country or those hoping to take advantage of the end of the crisis and finally other countries that overspend in their budgets, relying heavily on borrowings. The signif icant information contained in this story is essential for the world, especially. As different countries develop their own policies, they are obliged to put into consideration the effects of economic recession. Additionally, countries strategically can plan on how to avoid a recession. If unavoidable, designing measures to avoid any country getting into the point Greece were in would help the countryââ¬â¢s economy. Greece economy is a memorable event, not only in the European region but globally also, as no other country has ever gone through a debt crisis bill out. The media has covered the crisis since the start, progression to its present status. This is the biggest connection of the story to other stories related on the crisis. The story sensitizes the world on the best ways of financing an economy and the options available whenever faced by a crisis. Sources The article reports on the decisions arrived at after a meeting convened to strategize bon how to end the Greece finan cial crisis decided on a third bill out. The story quotes different government officials and foreign dignitaries present in the meeting. Particularly, the story quotes only four of the people in the meeting. The quoted individuals are the senior Finance Ministry official, a senior government official, Greek Finance Minister Yannis Stournaras and a former government official (Bouras, Granitsas & Stevis, 2013). These individuals represent the political sector and the business community. Despite the meeting having taken place between various individuals, the story quotes just a few. Among people whose quoted should have significantly featured in the article are the European central bank officials, the international monetary fund officials and senior finance ministry officials. Logically, their view would have played a considerable role in this story. Evidence There are different sources of evidence used in the story. The authors draw part of the information from Greeceââ¬â¢s budget and financial reports, for instance the 2013 budget. The countryââ¬â¢s growth dataà also provides crucial evidence used in the story (Bouras, Granitsas & Stevis, 2013). The international monetary fund also indirectly provides evidence that backs assumptions in the story, especially on the amount of funds already injected in the economy and its impact in ending the crisis. Others, as sources are not clear come from the quoted individu
Monday, September 23, 2019
Construction Law Essay Example | Topics and Well Written Essays - 3500 words
Construction Law - Essay Example The first will deal with actions Innocent can take in relation to the inferior materials under contract law and industry statute. The second section deals with standards to be used by Innocentââ¬â¢s architects to call for changes and review. Finally, this section will deal with the dampness problem that was discovered after the contract was rectified. Question (A) In this section, the position of Innocent in relation to their architects's findings are examined in relation to the principles of contract law, breach of contract and the common law doctrine of temporary disconformity. Rules The terms of a contract can be express by incorporation by the terms of reference or implied by relevant legal rues. Exclusion clauses cannot be applied in cases of negligence and major activities that are not done in good faith1. In this broad and general framework, the HGCRA states that the construction contract requires a contractor to build to specification2. The Joint Contracts Tribunal (JCT) a lthough is not statutory has a composition made up of various professional associations which set standards in the building industry. Traditionally a building's structures and diagrams are to be drawn by an architect and supervised by the same architect throughout the construction process3. The architect is not part of the contract but engaged by a party, usually the sponsor or employer in a separate contract. The architect is an independent party and an agent of the employer who must operate ethically and independently4. Express terms in contracts become conditions and when they are not followed and honoured, it can lead to an action for a breach of contract5. Quality standards and quality specifications in a building contract become a form of conditions which must be adhered to. Failure to adhere to these expressly agreed standards leads to a potential breach of contract. In English Common Law, a breach of implied or express term can authorise the aggrieved party to sue for a brea ch of collateral contract under tort or sue for quantum meruit for a breach of statutory duty6. Temporary disconformity could be fully reward if the contractor makes a timely request to change the parts in order to remedy an issue that is capable of being corrected7. In Surrey V Lovell8, it was held that new destruction that damages a property during the various construction stages creates different circumstances9. Rather, in a situation where a builder quickly moves to rectify the situation, an action for a breach of contract will not stand as long as the temporary disconformity is fixed in a timely manner. Application The JCT Design and Building Contract 2011 Edition gives Innocent the right to get the inferior materials fixed. All they need is to get their architects to provide a report and they can demand the modification of the materials by Handyman. Handyman has an option of fixing the defective parts and other aspects. If they are able to do it in a timely manner, they can cl aim temporary disconformity and prevent further actions. But if they refuse, Innocent can take the action further and sue for a breach of contract since the materials used clearly do not conform with the agreed materials and level of quality that is specified in the contract. Conclusion Innocent has the right to sue for a breach of contract. This is because the fundamental specifications that invoked the contract have not been followed to specification. Hence, they can move to get Handyman to fix it. If Handyman fixes it,
Sunday, September 22, 2019
Nursing Career and its Advantages in doing Higher Education Essay Example for Free
Nursing Career and its Advantages in doing Higher Education Essay Abstract Nursing image is changing every day from ancient gown and cap to colored scrubs. People choose nursing for different reasons. I chose this profession because; I like to be a role model for the new nurses. After I graduated as a Registered Nurse (RN) in 1999 my first patient said, ââ¬Å"If an Angel has dropped from heaven that is you nurseâ⬠. R.Mariam (personal communication, June, 1999). This sentence inspired me a lot and gave hope in my career. Job satisfaction is an essential part in any profession especially in this field since, we deal with life and death and it helps to raise patientââ¬â¢s safety, performance, quality of care, patientââ¬â¢s satisfaction and productivity of the organization. Like in any other field, this field also has some frustrations, but facing the problem and coping with frustrations is what helps us to reach the goal. This paper also explains the advantages of doing continuing education since, nursing profession is widely spreading and changing every day and it needs highly qualified knowledgeable and competent employees to serve. Keywords: Nursing profession, Career, Job satisfaction, patientââ¬â¢s safety, quality of care, performance, productivity, frustrations, and continuing education. Nursing Career and its Advantages in doing Higher Education Nursing is an art, science and profession by which we render care for the patients irrespective of all ages, religion, caste or gender who are acutely ill and in critical condition. Nurses around the world make the largest group of health professionals. They are the back bone of the healthcare system. Nurses are not only providing care for the patients, but they are also responsible for the emotional welfare of patients and their families too. Career as a Critical Care Nurse: When I was a kid, I always wanted to pursue a career in nursing or medical field. I have a sister who is a nurse. At the age of 19 years in India, Ià decided to go for nursing degree and I graduated as a Registered Nurse in 1999. Nursing profession touched me a lot and it made my career interesting. I started my career as an Operating Room scrub nurse and circulating nurse. It was interesting everyday by not only taking care of the patients, but also managing the operating room activities, ensuring that the equipmentââ¬â¢s are safe and sterilized, equipmentââ¬â¢s are properly audited and consent forms were filled and signed by concerned members of the family. It is very crucial to be an operating room nurse, as the entire procedure depends on the efficiency and job knowledge. It is the responsibility of the nurse to be the mediator between the patients, families and the physicians. Being an operating room nurse I did not have much interaction with my patients. Almost all patients in operating room gets general anesthesia. As an OR nurse, I felt I am not interacting with the patients well and I am not fulfilling my job as a nurse completely. After few years, I decided to become an Intensive Care Unit (ICU) nurse. Transition from OR to ICU nurse was little hard for me initially, but I enjoy working with the patients and spending enough time with them and their families. At times, I have to be an advocate between the patients, families and doctors because we deal with critically ill patients. Reason for Motivation to continue in Nursing: According to Locke and Lantham (2002), Personal goals play an important part in direction and maintenance of behaviors which is needed to achieve rewards. People who are confident, believe in their ability to achieve goal and believe that the attainment of goal will lead to successful career are the ones able to complete their task effectively to reach their goals (Lent, Brown, Hackett, 1994). Nursing profession is one of the widely expanding fields that call for passion according to (Raye, L. 2006). It is a good choice for people who find themselves more comfortable and satisfied in helping people who are in need to maintain and achieve normal health. Nursing offers wide variety of opportunities according to each individuals interests such as critical care unit, labor and delivery, pediatrics, geriatrics, telemetry, med-surg, oncology, infectious diseases, pain clinic, outpatient clinic etc. And alsoà it offers continuing education and competencies to keep the knowledge and skills up-to-date (Raye, L.2006). It offers flexible working hours such as three twelve hour shifts or four ten hour shifts (Blanche, J.2010). And due to the availability and shortage for nurses it offers incentive and bonuses for extra hours. It is a lifetime career which is flexible and rewarding. If we lose jobs in one position there are lots of available jobs in the market for talented individual s. It is also well-paying job with good benefits such as tuition reimbursement for higher education, medical benefits, life insurance and child care. Overall it is flexible. The reason why I have chosen nursing career was, a nurse who inspired me in my life and my interest towards, caring for human beings. The American Association of Colleges of Nursing (1998, 2008) and the National League for Nursing (2007) identified caring as the foundation for nursing. At the age of 15 years old, my dad had a massive heart attack and he was in Intensive care unit. He was intubated, on the ventilator, with so many drips infusing, with monitor alarming all the time. My whole family was very upset and hopeless. The nurse who took care of my dad was very dedicated , honest and very knowledgeable , she went above and beyond in helping us in that situation, keeping track of vital signs, maintaining his breathing, keeping him hemodinamically stable, giving back care, mouth care, sponge bath and giving emot ional support to the family and explaining whatââ¬â¢s is going on with him. Few days later my dad died in the hospital but the nurse who took care of my dad stayed in my mind. Since then I always wanted to be a nurse who is caring, attentive to the emotional wellbeing of the patients and their families, providing emotional support because family place trust and self-respect in our hands. They want us to keep their loved ones comfortable, pain free and monitored all the time and not left alone. My passion for nursing grew when a patient or family member smiles at me and say ââ¬Å"Thank youâ⬠, it enlightens me and lights up my day with more energy and spirit. Frustrations in Nursing Profession: The most important thing that frustrates me is the charting. Now most of the hospitals are computerized, but some hospitals still do paper charting and add more and more paper work every day. This means I have to spend more time doing paper charting than taking care of the patients. Sometimes we are short staffed and we have to do not only the registered nurse jobs, but we also have to be a house keeper doing accidental cleaning, secretary entering orders, patient care tech, Phlebotomist doing lab draws and also calling doctors with the patientââ¬â¢s lab and radiology results if we donââ¬â¢t see them on rounds. These are the thing which frustrates me, because it reduces the time which we spend for the patient care. Overall, Frustrations are common and it can happen in any other field but the nature of frustration may differ. Advantages due to addition Education in my Career: 1. Now most hospitals in New Jersey prefer Bachelorââ¬â¢s degree in nursing and there is a ââ¬Å"global shortage for nurses, it gives us job securityâ⬠(Blanche, J.2010). 2. It offers potential high income for well qualified employees. 3. More choice availability to go back to school to continue in higher education for nurse practitioners, nurse anesthetist and nurse educator. 4. It also helps us to interact with the other hospital nurses and health care professionals in classes which help me to improve patient care and make my job more enjoyable. 5. It gives knowledge and skills in critical thinking in assessment and problem solving in everyday practice. 6. It offers opportunity to be a mentor for the new nurses and to be a resource nurse. 7. By doing Bachelorââ¬â¢s degree in nursing, I am sure by the end of the course I will be well trained in areas such as effective communication, leadership and critical thinking which is very important in todayââ¬â¢s nursing practi ce as well as it is necessary for administrative position, research and teaching. References American Association of Colleges of Nursing. (1998). The essentials of baccalaureate education for professional nursing practice. Washington, DC: Author. American Association of Colleges of Nursing. (2008). The essentials of baccalaureate education for professional nursing practice. Washington, DC: Author. Blanche, J. (2010). 10 reasons a nursing degree is a good best in education today. Retrieved from http://www.nurses-forum.com/blog/246/10-reasons-a-nursing-degree-is-a-good-bet-in-education-today/ Locke, E. A., Latham, G. P. (2002).
Saturday, September 21, 2019
Analysing The Effect Of Mobile Phones
Analysing The Effect Of Mobile Phones Mobile phones has always been one of the most important and great devices of all times. Martin cooper, the cell phones inventor has changed the world in both positive and negative sides in different life matters. The effect of Mobile phones has reached every single person in the universe, Professors and doctors knew that there will be a huge change in the societies after this great invention; however, they never expected that mobile phone will make a new world with a lot of new advantages but also some disadvantages. Nowadays, Mobile phones are affecting the infrastructure of this world or Students in other words in all life matters, Mobile phones became a big part of students life. As they are considered one of the society categories, you should expect that the effect of the mobile phones has played an important part in their daily life. Therefore, they need it to communicate with each other in terms of their many studies matters. Talking about how good or bad is the mobile phones r eflection on students life, health and also results can open an endless discussions, full of different ideas and thoughts, Some might say yes mobile phones has built a new wide vision for students and also their colleges and universities so everything can be done way faster and easier than before; for example, Students in old days when there was nothing called a cell phone had to write everything wrote or presented on the board ,while it is much easier and faster now with mobile phones cameras, It would not take more than five seconds to capture a clear detailed photo. Some say Wow how can people live without a Bluetooth in their cell phones!? Yes, those who think that mobile phones is a big part of students life have another strong thick point that supports their idea, photos and files can be delivered from a mobile phone to another or from a mobile phone to a pc in no time! So Students can share their notes, Lab pictures and videos easily. In addition, Mobile phones provide a grea t way of communication, which is the most important advantage you can use. Students now became closer to each other due to the amazing technology that mobile phones offer, It made things easier for students in many different study aspects, meetings are now conducted with one single SMS; also, they can reach their lecturers during their consolation hours even if the student was too busy to meet his/her lecturer. In case on emergency, Mobile phones can be very useful as they allow Students to deal with emergency cases; for example, one group member was late to an essential presentation, in this case the leader can contact him easily, or during a sport activity in the campus someone was badly injured so; thus, his friends can call the ambulance to avoid any Complications. Despite the huge amount of advantages, there has to be some disadvantages as well. Some people go against the fact that Mobile phones is a must in students life given that it has direct and indirect influences which m ay affect the students health and effort. For instance, the mobile waves can destroy our brain cells and cause disease like brain cancer. Besides, it can be addictive in a way that can drag the student not to pay attention in his class which may disturb other students in the class. Also, some students might use the phone camera in offensive matters that create tension among the students which will affect their output and productivity. In this report we are going to put a literature review which will provide this report with rich information which and that will guide us to better results. One more important section will be the findings part, which will come before the conclusion to allow the readers to know our final view after doing this report. Moreover, we are going to study the fact that mobile phones is very important for students; for that, we are going to list the results that we came out with from our questionnaire. Least but not last, we will summarize the results and outcom es attached with some recommendations to provide a better understanding for the readers, and also to cover all the advantages and disadvantages of the mobile phones to students that has been mentioned in all the report. Literature Review Mobile phones and wireless technologies are a well known part in the lives of many teachers and students in Multimedia University today. This technology has provided us with a very fast and quick access too many information and also not to forget that that with the help of these technologies we can talk to our friends by calling them or sending a text message or an Email. The world is going towards technologies and everyone is seeking towards what makes his life easier, for that reason we see people caring mobile phones, because it gives them a quick way to communicate with each other. These devices which can fits in our pockets are very powerful tools because it provides us with a variety of information sources and it enables us to communicate almost anytime and everywhere. Seeking for communication and information is the main reason why students are using mobile phones. This review provides us with the main reasons and effects of mobile phones to the students of Multimedia University. A recent study shows to what extend did mobile culture penetrate college classrooms, Fried (2008) had students complete a weekly survey, throughout a whole semester, related to the ways they used laptops and mobiles is a psychology course (n=128). The course was based on lectures with no laptop or mobile activities utilized in any organized fashion by the lecturer. About 64% of the students reported using their laptops and mobiles at least during one class period. Those who used laptops used them, on average, about half of the class period. Users reported that about 50% of the time they used the laptops it was for non-academic activities. In other words, close to 25% of the lecture time was spent by students, using their laptops to do other things then taking lecture notes. Similarly, in a large survey (n=1,162) conducted among American college students, one third of the students surveyed admitted using their laptops and cell phones playing games that were not part of the instructional activities during classes. There is a long tradition in cognitive science studies that demonstrate that human mental resources are limited and that there is a performance decrement under divided attention conditions (Roda Thomas, 2006; Gopher, 1993; Kahneman, 1973; Craik Lockhart, 1972; Posner, 1982). However, one might suggest that current students are digital natives, who are savvy and efficient multitaskers, thus their academic performance shouldnt necessarily be compromised by using laptops and mobiles during lectures. A study conducted by Hembrooke and Gay (2003) tried to address such claims. The study took advantage of a project where all students were issued laptops. Students (n=44) were randomly assigned, during a communication course class, to two experimental conditions: an open laptop vs. a closed laptop. At the end of the class students took a recognition and recall quiz. The closed laptop condition outperformed the open laptop one. Moreover, students who used their laptops to look for lecture re lated materials did not do better than their friends who used the laptops for non-academic purposes. Fried (2008) reports similar results she found a negative correlation between the amount of time students reported using their laptops during the psychology lectures throughout the semester and their final grade. Moreover, when asked, at the end of the course, what were the factors that might have interfered with their ability to learn lecture materials laptop use by fellow students was the single most reported distracter, followed by the interference caused by ones own laptop use. Hembrooke and Gays (2003) and Frieds (2008) studies suggest, therefore, that laptop multitaskers pay an academic price for their use to these technologies. The claim that laptops distract students and impair their academic performance refers to classrooms where laptop activity is not directly relevant to academic needs. Obviously, when laptop activities are pedagogically integrated into the course, for in stance, when communication between students is required in a web-based collaborative activity laptops could provide enormous advantages. Under such circumstances there is evidence that laptop and mobile activities can increase engagement, active learning and meaningful interaction among students and between them and the instructor (e.g., Driver, 2002; Barak et al., 2006; Demb et al., 2004; Gay et al. 2001). Decrease in academic performance due to off-task multitasking refers, therefore, mainly to non-structured use of laptops and mobiles during lectures. Resent study with the same interests from Holon Institute of Technology about the use of mobile appliances during lectures, Ronen Hammer (2010) Most of the students who own laptops (91%) reported that they use them during classes for activities that are not related to the lesson, while 25% said that they always do so. The distribution of the activities is presented in Table 1. It seems that instructors have a realistic and accurate perception of the activity carried out by students with the mobile devices during their lectures (Table 1). Students too believe that the instructors are usually aware of what they are doing with their computers (17% always, 77% sometimes). As to cell phones: most of the student (93%) report that their cell phones are on quiet mode 6% leave them open and less than one percent completely shut down ! This behavior might not be surprising when compared to their behavior when attending a public show (movie or theater): none would leave it open (not socially accepted) but only five percents would shut it down completely (fear of not being connected). Most students (83%) state that they try to hide their activity with the cell phone from the instructor. About half of the students (46%) state that they would answer calls that are not urgent and when doing so they leave the class (94%). Students state that they use their portable devices for other, non related activities when they are bored (portable computer 97%, cell phone 74%). Students and Instructors Views: The main paradox surfaces from the data presented in Table 2. Students and instructors views on the harmful effects of using portable computers for other activities during lessons seem to be quite similar. Nevertheless, their attitude regarding the legitimacy of such action is very different. There seems to be a clear relation between students age and their views on the issue of legitimacy of using portable devices during lectures for non-academic purposes. The correlation between views regarding legitimacy and age found for cell phones was significant (r=0.22, p=0.008) and for laptops marginal (r=0.145, p=0.058) while, as expected, both views were significantly correlated (r=0.3, p=0.004). Students opinions regarding the legitimacy of mobile devices usage during class was not found to be related to owning laptops. Another study from Health Libraries Group (2005) indicates that most mobile technology applications were occurring in the United States. At the time of the review the most prevalent mobile technologies were PDAs, laptops, WAP phones. A range of advantages and disadvantages to the technology were discovered. Mobile technologies were mainly being used for clinical rather than learning applications. The students showed a low level of awareness of the technology but placed great importance to accessing learning resources from the community. Many students embarking on a University course bring with them one or more mobile computing devices, including smart phones, PDAs (Personal Digital Assistants) and laptop or tablet computers. The software on these devices is designed primarily to support the world of office work. Typical applications include time management, communication and productivity tools. Whilst these are of some use to students, they are not designed specifically to support their activities, such as attending lectures, reading course content, revising for exams and meeting course deadlines. As these handheld computers and smart phones become more widely used there is an opportunity to harness them to benefit learning, as well as to provide appropriate institutional support for their use. In the shift from mass teaching to support of personal learning, it is also the responsibility of educators to ensure that students have the relevant skills and environments to succeed as self-directed learners. Focusing on PDAs, the study described below has investigated whether students would find a handheld computer useful for supporting their learning, and in particular whether a specially designed, integrated learning organizer would be more suitable for supporting learning than the existing set of mobile office tools, such as a digital calendar, contacts list and to-do list. A Mobile Learning Organizer has been developed at the University of Birmingham (Holme Sharples, 2002) and was evaluated as part of this study. A group of seventeen MSc students at the University of Birmingham were loaned wireless PDAs. The department in which the students were studying has wireless coverage throughout its five storey building. In addition to running standard Pocket PC applications, the PDAs provided a Mobile Learning Organizer which comprises an integrated suite of tools for Students to access course material, view their timetables, communicate via email and instant messaging and organize ideas and notes. The tools were based on the Pocket Outlook Personal Information Manager (PIM), with a custom-designed interface to present the information in a form that matches the structure of student learning. For example, the calendar was presented as a series of teaching slots corresponding to the standard University timetable. The mobile phones play as an important device in these days, since is the mobile phones is very important we choose to do a research about this topic among the Multimedia FOE students. A method section is one of the important sections in our research report it is typically describe all the action taken by the group to do this research. This section should involve all the information about our research to allow for the other researcher to replicate our study among this topic. The main purpose of the whole method section is to allow for the reader to understand what is the main point from the research and how we done with this research. Method section should describe the research participants, the materials that we used and the procedure taken by the group. Participants: Communication technology is the most important things in the world. It is playing an important role in the life of people nowadays. It can make the life easier by allow the people to communicate with anyone in the world. It allows you to communicate with your family, friends, and other. In other world it can keep you in touch with each other in the world. Mobile phone is the one of the greatest communication technology in the world. Mobile phone is an electronic device which is allows you to communicate with anyone in the world. Nowadays, mobile phone playing an important role in the life of people and people cannot live without it specially the teenager. The teenager used the mobile phone in the positive side and the negative side. However, the mobile phone is important for everyone specially the student. We have done a research on the importance of the mobile phone for the students. We have done this research to know how the mobile phone is importance for students nowadays speciall y the engineering students. Firstly, our research will be done on the faculty of engineering only in the Multimedia University. Secondly, our research will be done on 5% of the FOE student, that mean we randomly selected 200 students from the faculty of engineering from the all level no matter what is the gender of student and their nationality. Material: In this section of the report we are going to describe all the materials we were use it in our research. There will be two types of data collecting which are primary data, and secondary data. In the primary data we collect our points based on our knowledge so that can we start our research. In the secondary data we will collect the data from books and from internet websites. Moreover, we will come out with a questionnaire based on our search on books and internet. In the questionnaire we will used a general question for the mobile phones, question regard the education purpose can be used in the mobile phone and we use several questions such as yes/no question and strongly disagree to strongly agree. After we design the questionnaire paper we were try on our group member who is 8 members, then we will distributes among the FOE student. Procedure: This section is to show for the reader how the presses were. First of all, we do a meeting at the end of January 2010 to put done our idea about what is our topic for the research, after we choose a topic we started so search in the websites about any information or articles can help us in our research. At 5th February 2010 we wrote the proposal report which contains the mean information about out topic. After that, we come out with a questionnaire and distribute it among the students then we started analyze the data we got from the questionnaire. Finally, we wrote our report for the research. Results and discussion There are 96 % cannot live without mobile Im talking about myself I agree no one can live without Mobile, Because it is the means of communication between people and no one can live alone You must be in touch with friends and family. There are some people use phones in the class Takes Video camera in the lesson, even if he returned home and want to study can review Lesson Video, recorded by the existing mobile, and also can be related to the family at anytime in order to ask about their Health is possible that the student is in Problem cannot Solve it alone so It will contact a friend or family even help what would he do if it does not have the Mobile? And there are some students can not enter to the internet because they do not have a computer why do students in this problemÃËÃ
¸ I think they will use the phones in the entry to the internet some students love the music and not have Device mp3 or mp4 or.. so Put the music in Mobile And listen music at any time they like him And al so there at the university joint work between the students and some students How will meet your friends If you do not have the Mobile. There are 4 % Can live without a mobile are very few I think they do not have any friendship with any of the people or students And always in problem It is possible some of these Relaxes Because there is no Facing the problem of in their personal lives. There are 46.50 % agree that calls the best communication of mms and SMS and GPRS because it is faster and shorten the time and the cost is not expensive, but there is a problem if he wants to call friends or family International It is very expensive. And there are 38.50 % agree that SMS the best communication of calls and mms and GPRS because it is its very cheap and Does not differentiate between whether you are sending to the outside or inside. If you sent the message to anyone and he is busy he can read it. There are 9.50 % agree that mms the best communication of calls and SMS and GPRS because it is cant send pictures and video only in this way which is not expensive nor cheap is it normal. All these means of communication are available in the mobile phones. And there are 5.50 % agree that GPRS this Ratio is very low so this property is not available in all mobile. There are 60 % Always put Mobile on the silent in the class I think this is better because students need to Concentration To understand what the teacher say And especially mathematics and physics This material is very important or he has a test in the class . And also there are 16 % very often put Mobile on the silent in the class Possible that he might forget or this class is not very important. And also there are 16 % sometimes put Mobile on the silent in the class Possible he have meeting in the class. Also there is 8 % never put Mobile on the silent in the class Confirmation It did not give any attention to any of the class. There are 60 % Always put Mobile on the silent in the class I think this is better because students need to Concentration To understand what the teacher say And especially mathematics and physics This material is very important or he has a test in the class . And also there are 16 % very often put Mobile on the silent in the class Possible that he might forget or this class is not very important. And also there are 16 % sometimes put Mobile on the silent in the class Possible he have meeting in the class. Also there is 8% never put Mobile on the silent in the class Confirmation It did not give any attention to any of the class. There are 20 % very little Using the mobile phone to access the internet education matters Have Laptop there are 56 % little Using the mobile phone to access the internet education matters balance is not enough There are 74% normal Using the mobile phone to access the internet education matters I think poring There are 12 % above normal Using the mobile phone to access the internet education matters I think is very poring. There are 38% a lot using the mobile phone to access the internet education matters check website Attendance and grades material. There are 25 % very little using the mobile phone to access the internet social network networking net low at. . There are 12 % little using the mobile phone to access the internet social network Do not like a lot of friendship formation. There are 59 % normal using the mobile phone to access the internet social network sometimes busy. There are 61 % above normal using the mobile phone to access the internet social network Have relations hips with people. There are 43 % lot using the mobile phone to access the internet social network is not doing anything. . There are 41% very little using the mobile phone to access the internet banking do not know how to use the service. There are 62% little using the mobile phone to access the internet banking do not need this service. There are 23% normal using the mobile phone to access the internet banking Net on Mobile is weak. There are 32% above normal using the mobile phone to access the internet banking because they are footmen business. There are 32% a lot using the mobile phone to access the internet banking can transfer money from one account to account easily and Can charge card phones in a very short time. . There are 15 % very little using the mobile phone to access the internet gaming Do not like to play. There are 27% little using the mobile phone to access the internet gaming Completed the battery quickly. There are 60% normal using the mobile phone to access the internet gaming they have a lot of time. There are 26% above normal using the mobile phone to access the internet gaming Search is faster on some games. There are 72% a lot using the mobile phone to access the internet gaming Love the games at any time and have time for that much. There are 19% very little using the mobile phone to access the internet browsing Costing high enough. There are 36% little using the mobile phone to access the internet browsing Posted unavailable in all places. There are 36% normal using the mobile phone to access the internet browsing whether there nothing necessary. There are 18% above normal using the mobile phone to access the internet browsing have much free time. There are 91% a lot using th e mobile phone to access the internet browsing because the provision of time and you can browse the Internet at any times there is a network of net found. There are 49 percent agree that communicate for educational purposes daily less than 30 minutes could be in charge of a project and I want to take some information from someone. There are 32.50 percent agree that communicate for educational purposes daily 30 minutes to 1 hour If there is an issue not understand, and I want one to me. There are 18.50 percent agree that communicate for educational purposes daily more than 1 hour If there was a graduation project. There are 27percent very little use short massages as a communication method because it means tired. There are 19percent little use short massages as a communication method because it is an old means of communication. There are 27percent normal use short massages as a communication method I think their mother have a balance in the mobile. There are 11percent above normal use short massages as a communication method to learn the English language. There are 5percent very much use short massages as a communication method do not like to waste time to speak in non-beneficial. The pie chart above indicates the percentage for number of FOE student who use the mobile phones cameras for educational purposes. As the graph showing that more than half the FOE students uses their mobile phones camera for education purposes. On the other hand the percentage of the student that not using the mobile phones camera is almost half which make both percentages close. The percentage of the students that are using the camera for education is 51% because of the new high resolution cameras that comes now a day in most of mobile phones in which allows the students to photograph the whiteboard if they didnt have the time to take notes and copy them at the time that he want, however the rest also high percentage and its because some of the students may not have a camera in their mobile phones or it could be that the camera that they have is not that high to take clear photo for what they need to document. As the new technology in the mobile phone in which give the student the ability to use the internet in the mobile phones at any time we want. The pie chart above shows that most students dont access the internet throws their mobile phones, however the chart above indicates that the percentage of the internet users is not bad. The high percentage of the students who are not using the internet because the mobile phones that have the ability to connect to the world wide web and has a built-in Wi-Fi are more expansive than the ordinary mobile phones, and some students dont use it because of the small mobile screen so they prefer the PC or the laptops to access the internet. The mobile phones signal should be blocked in the class rooms to minimize the disturbs. The bar graph shows that most of the students disagree with this idea. Next the lowest percentage who are nether agree or disagree, after that there is a respective %age of the students whom agreeing with the idea. Most of the student disagrees because they may be needed by a friend is case of an emergence, and other agrees because of the disturb that the mobile phones causes in the class rooms when of the students mobile phone rings. The signal shouldnt be block all the time in the case of any emergence as most students thinks.
Friday, September 20, 2019
The Social Lie Exposed in The Pillars of Society :: Pillars of Society Essays
The Social Lie Exposed in The Pillars of Society The disintegrating effect of the Social Lie, of Duty, as an imposition and outrage, and of the spirit of Provincialism, as a stifling factor, are brought out with dynamic force in The Pillars of Society. Consul Bernick, driven by the conception of his duty toward the House of Bernick, begins his career with a terrible lie. He sells his love for Lona Hessel in return for the large dowry of her step-sister Betty, whom he does not love. To forget his treachery, he enters into a clandestine relationship with an actress of the town. When surprised in her room by the drunken husband, young Bernick jumps out of the window, and then graciously accepts the offer of his bosom friend, Johan, to let him take the blame. Johan, together with his faithful sister Lona, leaves for America. In return for his devotion, young Bernick helps to rob his friend of his good name, by acquiescing in the rumors circulating in the town that Johan had broken into the safe of the Bernicks and stolen a large sum of money. In the opening scene of "The Pillars of Society," we find Consul Bernick at the height of his career. The richest, most powerful and respected citizen of the community, he is held up as the model of an ideal husband and devoted father. In short, a worthy pillar of society. The best ladies of the town come together in the home of the Bernicks. They represent the society for the "Lapsed and Lost," and they gather to do a little charitable sewing and a lot of charitable gossip. It is through them we learn that Dina Dorf, the ward of Bernick, is the issue of the supposed escapade of Johan and the actress. With them, giving unctuous spiritual advice and representing the purity and morality of the community, is Rector Rorlund, hidebound, self-righteous, and narrow-minded. Into this deadening atmosphere of mental and social provincialism comes Lona Hessel, refreshing and invigorating as the wind of the plains. She has returned to her native town together with Johan. The moment she enters the house of Bernick, the whole structure begins to totter. For in Lona's own words, "Fie, fie--this moral linen here smells so tainted--just like a shroud. I am accustomed to the air of the prairies now, I can tell you.
Thursday, September 19, 2019
Dreams in Song of Solomon, Narrative Frederick Douglass, Life of a Slav
Dreams in Song of Solomon, Narrative of Frederick Douglass, Incidents in the Life of a Slave Girl, and Push à In 1776 it was stated that our country was based upon one simple truth, "That all men are created equal; that they are endowed by their creator with certain inalienable rights; that among these are life, liberty, and the pursuit of happiness." Though stated with a poetic justice, this statement did not hold true for all U.S. citizens. Many citizens were held in captivity, versus freedom, unable to pursue those "inalienable rights." After two hundred years of inequality, Martin Luther King, Jr., would provide one of the most vocal positions regarding the lack of equal rights owed to African Americans. In his 1969 Lincoln Memorial speech, King would historically state, "I still have a dream. It is a dream deeply rooted in the American dream, that one day this nation will rise up and live out the true meaning of its creed - we hold these truths to be self-evident, that all men are created equal." à Like most Americans, African Americans have developed several variations of the American Dream. Many African Americans find that their dream differs from the traditional American dream in that there is no immediate success. Sometimes it consists of equality via liberty and/or literacy, while at other a simple desire to know self through historical connection. Dreams of this nature have been a major underlying theme of African-American literature since the 1800's. à In the mid-1800's Frederick Douglass began sharing his story of slavery with what was then considered the "North." Douglass realized his dream early in life and worked to achieve as much of the dream as possible. As he explains in The Classic Sla... ...e up the great African-American literary tradition describing the quest for the dream of equality, and in that, exercising their inalienable rights. à WORKS CITED Brent, Linda. Incidents in the Life of a Slave Girl. The Classic Slave Narratives. Ed. Henry Louis Gates, Jr. New York: Penguin Group, 1987. Douglass, Frederick. Narrative of the Life of Frederick Douglass. The Classic Slave Narratives. Ed. Henry Louis Gates, Jr. New York: Penguin Group, 1987. Gates, Henry Louis, Jr. Introduction. The Classic Slave Narratives. Ed. Henry Louis Gates, Jr. New York: Penguin Group, 1987. ix-xviii. Graff, Harvey J. The Literacy Myth: Literacy and Social Structure in the Nineteenth-Century City. New York: Academic Press, 1979. Morrison, Toni. Song of Solomon. New York: The Penguin Group, 1977. Sapphire. Push. New York: Vintage Contemporaries, 1996.
Wednesday, September 18, 2019
United Nations :: essays research papers
The United Nations 1.à à à à à As far as peace keeping methods go, the reputation of the United Nations is very pitiable. This is not only because they have not been doing their job to itââ¬â¢s fullest extent, but also because the member states on the security council havenââ¬â¢t given the UN the power it needs if it is to be a successful force in peace keeping methods. 2.à à à à à The United Nation idea was first brought to head during World War II, when 26 nations of the world pledged to work together as one. The United Nations was officially operational as of the 24th of October 1951, with a minor 51 countries signing the UN charter. A stable base was set-up in New York. 3.à à à à à The UN structure is a very well thought-out one. The UN contains over 150 countries, with 5 main heads of state. These 5 countries are America, France, Great Britain, Russia and China. The 5 head countries always make the decision on whether to help a country that is in need or not. The basic structure is that there is a general assembly, which is the head of the UN. Off that there are 5 separately run systems, which are International court of justice, Economic and social council, Security Council, secretariat and the trainee council. All have different, yet major roles in striving to make the UN a success. 4.à à à à à The Security Council is the council in charge of the peacekeeping side of the United Nations. The Security Council contained 15 countries in 1995. The countries were Argentina, Botswana, China, Czech Republic, France, Germany, Honduras, Indonesia, Italy, Nigeria, Oman, Russian Federation, Rwanda, UK and the U.S. China, France, UK, U.S and Russia are all permanent heads of the council. There are over 50 countries now listed in the Security Council. 5.à à à à à The UN can be so ineffective because they do not have the power they would like to have. The United Nations have no power under the current charter to simply waltz into a countries disputes with out any permission being granted. Both countries must invite the UN in, but the Security Council must also agree with this as well. The countries involved in the Security Council must also provide the necessary manpower quickly. This takes time and hinders the UNââ¬â¢s power. 6.à à à à à Somalia ââ¬â In 1992, after 23 months of Barreââ¬â¢s rain there was an estimated 300,000 people who died of starvation. A vanguard of UN peacekeeping forces was sent in to restore order.
Tuesday, September 17, 2019
Nikki Giovani Comparing Poems Essay
Nikki Giovanni uses good choice of words and figurative language to put the reader in a vivid world. She uses vivid verbs, personification, and other elements to really give the right picture in your mind. Her method works because the readers get hooked onto the poem and want to read it. One of my favorite poems is ââ¬Å"poetry.â⬠Poetry is a poem about poets using poetry to express themselves and not to impress anybody. She uses metaphors to show what poetry is, she says ââ¬Å"A poem is pure energy.â⬠These types of metaphors help the reader picture what the poems trying to say. She also uses personification to also have a better understanding. Another one of Nikki Giovanniââ¬â¢s poems is ââ¬Å"women.â⬠I think that this poem talks about a woman who has been rejected. She uses metaphors to express how she feels. She says ââ¬Å"I am glassâ⬠to say she is transparent. Nikki Giovanni uses metaphors and simile in both poems. She uses these so that readers will understand the poem better. This is a good way to get readers interested. She also uses other elements like repetition to emphasize it like when she repeats ââ¬Å"I am glass I am glass.â⬠In the poems ââ¬Å"womenâ⬠and ââ¬Å"poetryâ⬠by Nikki Giovanni she uses different elements to express what she is trying to express. We talked about two metaphor and simile. The way she uses the different elements really goes along with the poems. It goes really well because it gives the readers pictures of what the poet is trying to express. This is why Nikki Giovanniââ¬â¢s method works good in poetry.
Monday, September 16, 2019
Business Studies Case Study on a Music Industry (With Diagrams) Essay
Benny, a class 9 boy who excelled in the art of singing wanted to make use of his rare talent and raise money for his future education. He set up a small time business with 2 of his friends to raise money, as he was very poor. One of his friends Sam decided to handle accounts as he was skilled at Maths and had a good understanding of what price to set. Another of his friends Josh was in charge of building personal relations with some consumers to enhance sales as he had excellent persuasions and people skills. All three of them thought about different marketing strategies. They conducted research and found: * This was a gap in the market as there are few talented child singers going public * Most of the people in their class were willing to buy the CD at a reasonable price, his juniors and seniors were also willing to buy, * There would be an excitement about the album only for he first few weeks as the three of them had built considerable hype for the launch of the event, * Knowing Benny personally helped as people knew that they could associate and comment on his album, selling the album anywhere else would not earn enough. * They would need to add a lot more value to the album like adding a live video of Benny singing and dancing and a virtually DJ mixed song. They calculated the cost of making one CD: * They had to pay a monthly rent of Rs 10,000 for the recording studio for one month but due to lack of funds the owner of studio allowed them to pay 50% after 4 months * Printing the cover page of the CD- 5 Rupees * Cost of empty CD ââ¬â 15 Rupees * Cover of the CD ââ¬â 10 Rupees * Other ââ¬â Rs. 5000 per month They did not think that they could do all the work themselves and hence employed 20 members of their class and promised to pay them 100 Rupees if they managed to sell 20 CDââ¬â¢s each per month. They worked under the sales department. The album was launched in January and Sam decided to sell each CD for a cost of 99 Rupees. The first month the 3 of them sold only in their school and to their close friends and were able to sell 500 CDââ¬â¢s in cash while another 250 were sold in credit. The next month the 3 of them decide to go outside school after taking customer feedback through questionnaires, interviews and observations and improving the mistakes they made in the album. Then they decided to market the CD throughout Mumbai and were promoted and sponsored by Planet M, as Planet M is a well known music shop; which charged 10000 per month for advertising. Every week on a Saturday, which is statistically Planet Mââ¬â¢s day with the most footfalls, a special promotion took place where Benny sang live in the store. Planet M also advertised this in the Rolling Stones Magazine and newspaper. Benny became an instant hit and at the end of the year they sold 1000 CDââ¬â¢s per month in cash and 500 CDââ¬â¢s in credit that was to be paid by the next month. Now Benny and his friends have decided to sell the rights of the album to Tips Industry limited for 500,000 so that they could sell whole over India. They took this step as there board exams were approaching but as per the contract Benny has to perform about 1 stage show per month all over India and gets 10,000 Rupees for doing so.
Sunday, September 15, 2019
Women’s Roles in Leadership Positions
The Dynamics of Womenââ¬â¢s Roles in Leadership Delora Murphy Wingate University Abstract The roles of women have been evolving for the last 100 years. Many women have shattered the stereotype that a womenââ¬â¢s role is to be in charge of the family and have become leaders in a walks of life. Women have proved that they can be effective as business and government leaders. Although there are still gender biases that can exist, it is much move covert then it was 40 years ago.Oddly enough, some of the characteristics that have been viewed as the most necessary for leadership in roles of men, those same traits were viewed as negative characteristics of women in leadership roles. The role of the women has been evolving for many decades. In times, way before my own, a womanââ¬â¢s role was to be the caregiver for her family. Although women, many have sought out an education, their main lifetime focus to be to support her husband and raise her children.Many women still choose this r ole today, but the point is that now they are allowed to choose a specific pathway in life rather than being forced to carry out established roles. This change of womenââ¬â¢s roles has been occurring in the United States for the last hundred years. Although this may seem like a long period of time, it is not. When roles are changed or reversed, this does not necessarily mean that everyone instantly converts to the new ideas and philosophies demonstrated by a group.Often times, there is a great deal of protest both within the changing group as well as those outside of the group. Despite the evolved roles of women in society, women still face many challenges in leadership positions. There are qualities that women possess that seem to help them rise to the top echelon of leadership positions, but there are still biases that exist that may inhibit women from reaching their goals. Women won the right to vote in the 1920ââ¬â¢s; however, it wasnââ¬â¢t until the 1960ââ¬â¢s that the ââ¬Å"Womenââ¬â¢s Movementâ⬠began.Granted womenââ¬â¢s roles had been changing for 40 years prior to the Womenââ¬â¢s Movement, it was clear that this was not a natural evolution. Many people, both men and women, challenged the idea of a woman as an independent, productive citizen. Many women were ready to be seen and valued differently, but just because a group wants to be seen differently, does not mean that that is going to happen. This is usually the pivotal moment for most movements in History. A group seeks changes that others are adverse to seeing happen. The womenââ¬â¢s movement called for fundamental changes in the roles of women.No longer did women want to be seen as the caregiver of the home, they wanted to be seen as independent people who could make important decisions and choose their educational and professional pathways. Today, in the United States of America, women are on a more equal footing with men in most cases: often by necessity, where wom en cannot complete in the workplace for jobs that were one traditionally held my men, also in light of two ââ¬âparent working households. Although most career and professional opportunities are open to women in this country, there are still major discrepancies in the leadership positions that women hold.Among the US population 25 and above, 34 percent of women have obtained a Bachelorââ¬â¢s degree compared with 30 percent of men. Of Graduate degreeââ¬â¢s held, women dominate that group with 39 percent of Graduate Degrees being held by men. Versus 21% percent, which are held by men. It would be appropriate after viewing these statistics, that one could assume that women hold the same, if not more, of the top leadership positions in business and politics, but this, in fact, is not the case. Forbes Magazine (2011) created and published a study with an emphasis breakdown on womenââ¬â¢s roles in top leadership positions. Only 6 percent of Fortune 100 CEOââ¬â¢s are women à ¢â¬ ¢ Only 8 percent of technology startup companies are lead by women â⬠¢ Only 9 percent of contributors on Wikipedia are women â⬠¢ Women account for only a tenth of the voting power on the wordsââ¬â¢ key interest rates â⬠¢ Only 13 percent of the top 100 billionaires worldwide are women â⬠¢ Only 15 percent of senior industry management positions belong to women. â⬠¢ Less than 18 percent of Congressional seats are held by women. Clearly, this poses a question about why women are still not sharing equal roles with men in the top leadership positions in this country.There are many different reasons for these statistics. One reason for this ââ¬Å"leadership gapâ⬠is that women just donââ¬â¢t ask. This idea is explored by Babcock and Laschever (2007) in the book Women Donââ¬â¢t Ask by Babcock and Laschever. When Babcock questioned many graduate male students were teaching their own course while women were taking on the roles of assistants, her dean st ated, â⬠More men ask. The women just donââ¬â¢t ask. â⬠It turns out, that women are just more likely than men to ask for promotions or raises. This may be due to the facts that some women arenââ¬â¢t aware they should be asking and other women are fearful or damaging relationships.One interesting point to note is that a leadership characteristic that is identified differently in men and women is aggression. Many people positively define aggression as a positive leadership trait in men, but that exact same trait is viewed as negative in a women. Therefore, a women many sense that being aggressive may cause more harm than good when trying to obtain a high level position. Research published by Northhouse in his book Leadership, has also shown that women are more likely to take a passive role in obtaining leadership positions.They are more reluctant to be assertive in asking for positions, and try to obtain those roles through relationships and opportunity. (p. 357) In e ssence, it is a ââ¬Å"double edged sword for a womanâ⬠. There is also no question that gender stereotypes still exist. Oddly enough, these stereotypes may produce more harm in the 21st century because they are more covert and hard to recognize. The show, Mad Men, shows how women were treated in the workplace. The sexual harassment and belittlement of women was obvious and apparent.Women were expected to fill certain roles in the workplace and men had no issues openly expressing their ideas on womenââ¬â¢s roles. Now, there is to be no such divide between genders. In fact, gender discrimination is breaking the law, so no longer can discrimination exist in any work place. However, this does not mean that these biases and feelings donââ¬â¢t exist. On the contrary, there may be many people who feel like women are not capable of performing certain tasks, but because gender discrimination is illegal, these ideas are not openly shared, but that certainly doesnââ¬â¢t mean that they donââ¬â¢t exist.Despite these things, many women have found success in the political and work setting. Interestingly, Dominance, aggression and assertiveness are not viewed as positive traits in women leaders, but these are the traits most people would identify with the top echelon leaders of the world, both politically and financially. So, what are some of the attributes that are seen in successful women? Five characteristics that most successful women share are: determination, resourcefulness, ambition, confidence, and the ability to create a maintain relationships. A successful woman is determined to have it all and make things work.At www. Successful Women. com, a guest writer describes the attributes of successful womenâ⬠¦ determination, resourcefulness, engagement, ambition and confidence. Determination means having a strategic plan to accomplish a goal and now allowing anything or anyone to get in the way of that goal. True leaders know their best resource is in the hearts and minds of the people they are leading. Thereââ¬â¢s not much more that causes distrust then a leader who claims to know everything about everything. A good leader must be able to be resourceful and find answers and solutions quickly.There is no question that ambition plays a large role in the making of a successful female leader. Women without ambition rarely achieve greatness. Queen Elizabeth I gave up the chance at a family (and had her own sister imprisoned) in order to rule England. Susan B. Anthony and many other suffragettes risked being ostracized and thrown in jail in order to spread the message of womenââ¬â¢s equality. Throughout history, the most successful women have been willing to take control of their own lives and do whatever was necessary to reach their goals.Probably the most important character trait of a female leader is confidence. Of course, it is imperative for someone to have the skills, but most people will argue that confidence is the key to becoming a successful leader. Imagine trying to get a group to follow someone who lacks self-confidence and shows fear for a task. A leader with confidence acts with decisiveness and passion, which cause subordinates to feel like they can count on their leader. Another key trait is the ability to create and maintain appropriate professional relationships.Women must show enough empathy so that their subordinates feel supported, but not too much emotion as to get over involved with ones co workers, colleagues or subordinates. This is the ââ¬Å"make it or break itâ⬠trait for many female leaders. People seem to be more conscious of the relationship that a women has with her subordinates. If a woman is seen as too empathetic, these may be seen as a weakness. If a women seems void of emotion, people may not feel comfortable or like they are able to ââ¬Å"fit inâ⬠. Womenââ¬â¢s roles have been evolving for over 100 years.The road has been paved for a woman to make decisio ns about the course she chooses to live her life. The roadblocks for women have been moved out of the way. Regardless of gender biases that may still exist, a woman can be whatever she chooses to be. This does not meet that the leadership role is easy. For men and women alike, begin an effective leader is challenging ad requires special and specific characteristics to be effective. References Deborah Morrehead (2007). 9 Qualities of Smart, Successful Women. [ONLINE] Available at: http://www. debramoorhead. com/blog/index. php/9-qualities-of-smart-successful-women/. Last Accessed 15 October 2012]. Denise Trauth (2002). The Changing Roles of Women. [ONLINE] Available at: http://www. txstate. edu/news/news_releases/news_archive/2002/10/roleofwomen102102. html. [Last Accessed 8 October 2011]. Guest (2010). Five Characteristics of Successful Women. [ONLINE] Available at: http://www. asuccessfulwoman. com/aswblog/five-characteristics-successful-women. [Last Accessed October 15 2012]. Kath erine W Hawkins, (1995). Effects of Gender Communication Content on Leadership Emergence in Small Task-Oriented Groups. Small Group Research. 26 (2), pp. 234-239Leslie Bradshaw (2011). Why Women Having A Seat at the Table is not Enough. [ONLINE] Available at: http://www. forbes. com/sites/lesliebradshaw/2011/08/04/why-women-having-a-seat-at-the-table-is-not-enough/. [Last Accessed 15 October 2012]. Linda Babcock and Sara Laschever, (2007). Women Don't Ask: The High Cost of Avoiding Negotiation and Positive Strategies. 1st ed. New York: Bantam. Jossey Bass Publishers, (2007). Educational Leadership. 2nd ed. San Fransisco, California: Jossey Bass. Peter G Northhouse, (2013). Leadership Theory and Practice. 6th ed. Los Angeles: california: Houghton Mifflin.
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